An Argument on Rhetorical Style seeks to sharpen a Tool that is too often blunted by mulitple, overlapping, and vague definitions. Lund examines the historical, modern, and postmodern concepts of style, allowing the synthesis of three principle epistemological Outlooks, the topoi of 'style as man', 'style as dress', and 'constitutive style', which in turn illuminate the analysis of different rhetorical styles. Lund argues for a re-theorization of style in the framework of constitutive rhetoric.
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